Klaar voor een reis door de veelzijdige wereld van merken? In onze twaalfde editie van Best Trends dringen we door tot de kern van ÜberCreativity en navigeren we door dark social. Daarnaast delen we de belangrijkste ontwikkelingen en gebeurtenissen van het moment, zoals het belang van het hebben van een NQ, onze collega Karolina die tot 'Talent van het jaar 2023' is uitgeroepen, Mediaplus is het nieuwe mediabureau van vanHaren geworden én vertellen we je waarom de klant niet langer koning is. 

We live in a high-speed age. On the one hand, we see an enormous power of people coming together again, a bunch of new business opportunities and pioneering trends. On the other hand, there is this intangible feeling of insecurity. So, the tenth issue of our Innovation Update is about the power of communities, brand building in difficult times and the role of “Generation Silver” in our society and our working environment.

These are not easy times to live in right now with lots of factors coming together to give us cause for anxiety, and to give companies a glimpse of an uncertain future. The eighth issue of our Best Trends Innovation Update aims to encourage all of us to see every crisis as an opportunity, irrespective of how difficult this might be in light of current events.

Creativity, sustainability and responsibility in times of rapidly accelerating digitalisation – these are the core topics that define the sixth issue of our Best Trends Innovation Update.

Creative and innovative ideas led us through the Corona crisis – the fourth issue of our Best Trends Innovation Update is all about our insights and learnings of the past year.

Media, makers, brands - these are the core topics that define the second issue of our Best Trends Innovation Update.