Challenge

Igniting Change: BMW's Campaign for Electric Future

BMW has been a significant player in the electric vehicle market. However, with lingering uncertainties surrounding 100% Electric vehicles, BMW faced the challenge of persuading prospects to embrace their electric offerings. In response, we (The Marcom Engine) devised a targeted campaign focusing on Brand Awareness and Lead Generation. By showcasing BMW's electric models, we aimed to captivate potential customers and guide them towards a future of sustainable driving with confidence in BMW's innovative solutions.

Solution

A Multi-Channel Triumph in Electric Awareness

Through a multi-channel approach encompassing Websites, Application content, National & Dealer E-mails, Out of Home, Digital Out of Home, Social Media, Search, Display, TV, Print Ads, and Native Ads, we crafted a successful campaign aimed at educating prospects on BEV Vehicles & Advance Technical Novelties. At the heart of the campaign are powerful taglines that encapsulate the essence of BMW's electric fleet:

  • ECHT RIJPLEZIER. 100% ELEKTRISCH. Ontdek een waaier aan elektrische modellen.
  • SHEER DRIVING PLEASURE. 100% ELECTRIC. Discover a range of electric models.
  • LE PLAISIR DE CONDUIRE. 100 % ÉLECTRIQUE. Découvrez un éventail de modèles électriques.

These taglines, coupled with our comprehensive multi-channel strategy, effectively conveyed the allure and innovation of BMW's electric vehicles, paving the way for increased awareness and engagement among our target audience.

Key Facts

5.6

million
Reach

82

Viewability 

Get in touch!
chloe
Chloe Le Garrec
Marketing Manager Serviceplan
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