Igniting Change: BMW's Campaign for Electric Future

BMW has been a significant player in the electric vehicle market. However, with lingering uncertainties surrounding 100% Electric vehicles, BMW faced the challenge of persuading prospects to embrace their electric offerings. In response, we (The Marcom Engine) devised a targeted campaign focusing on Brand Awareness and Lead Generation. By showcasing BMW's electric models, we aimed to captivate potential customers and guide them towards a future of sustainable driving with confidence in BMW's innovative solutions.


A Multi-Channel Triumph in Electric Awareness

Through a multi-channel approach encompassing Websites, Application content, National & Dealer E-mails, Out of Home, Digital Out of Home, Social Media, Search, Display, TV, Print Ads, and Native Ads, we crafted a successful campaign aimed at educating prospects on BEV Vehicles & Advance Technical Novelties. At the heart of the campaign are powerful taglines that encapsulate the essence of BMW's electric fleet:

  • ECHT RIJPLEZIER. 100% ELEKTRISCH. Ontdek een waaier aan elektrische modellen.
  • SHEER DRIVING PLEASURE. 100% ELECTRIC. Discover a range of electric models.
  • LE PLAISIR DE CONDUIRE. 100 % ÉLECTRIQUE. Découvrez un éventail de modèles électriques.

These taglines, coupled with our comprehensive multi-channel strategy, effectively conveyed the allure and innovation of BMW's electric vehicles, paving the way for increased awareness and engagement among our target audience.

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Chloe Le Garrec
Marketing Manager Serviceplan
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