Motivate as many people as possible to take the step to a healthier life. A positive mindset is crucial here. Making healthy food choices and having enough motivation to move inevitably leads to a feeling of well-being.

For four weeks, Evy and WW will share practical tips, inspirational videos, tips or challenge every day to help you on the path to the healthiest, most energetic version of yourself.

Mediaplus is responsible for media planning and purchasing. The campaign started with a Nina masterclass in which a clinical dietitian, WW and Evy Gruyaert had a wellness conversation and shared tips for a healthier lifestyle. It was also the starting signal to register for the 'start to feel great' challenge on www.starttofeelgreat.be.

The Serviceplan group media agency focused on raising awareness of a broad target group with a focus on those who have never been a WW member through paid media, including social media and display/native via the programmatic purchase made by Mediascale (the group's data and programmatic agency).

For non-WW members, this is the perfect way to experience the WW program. You will find that losing weight is always coupled with healthy eating.

And, for WW members, this challenge is a source of inspiration and motivation. Evy’s positivity is contagious, as you can find out on the WW app homepage!