ALDI and Serviceplans’ second TVC for their End of Year campaign 2022 is now out for viewers to watch!

The message of the new campaign is that ALDI is the ideal supermarket for delicious and affordable celebrations, both before and during the festive season, as it offers a wide range of quality products at low prices. In addition, ALDI is launching a temporary range of their "Excellence" brand especially for the festive season: high-quality, low-priced festive meals with choices from starters to desserts.

The campaign has been developed in two different TVCs. In this second one, ALDI's end-of-year hero, Willie Witloof/Gaston Le Chicon, is presented as the helping hand of the festive season, always ready to fill empty plates and entertain guests.

Serviceplan developed a 360° communication campaign with its client ALDI: TVCs, OLVs, OOH and DOOH assets, POS-Instore, a social media campaign, digital owned/paid/online billboard assets, a radio spot and owned print.

The end-of-year campaign is the result of a collaboration between ALDI, Serviceplan, Plan.Net (Serviceplan Group) for the digital part, Publicis and Mediaplus (Serviceplan Group) for the media, social media agency Pivott, Full Service agency BOA and production house The Machine in collaboration with Divide.