“Making the Smallest Big Difference” by Serviceplan for LASEA



“Making the Smallest Big Difference” by Serviceplan for LASEA

LASEA, market leader in industrial laser manufacturing, asked Serviceplan to develop a new brand positioning and strategy to better highlight their skills to their very niche market. In addition, LASEA wanted to create a new visual concept.

Serviceplan successfully came up with a brand-new slogan that emphasizes their skills in laser micromachining, “Making the Smallest Big Difference”. The agency then proposed a new look & feel, that underlines three levels of perspective; the human factor, the product, but most importantly, the pieces manufactured by LASEA’s performant machines (see picture).

In addition to that, Serviceplan was asked to create a new corporate video that highlights their innovative and international approach, as well as their expertise.

Discover the video here.




Accounts : Vanessa Sponar, Nick Van Calck, (Florence Roekens)

Directeur artistique : Luc Shih, Marc Thomasset

Copywriter : Manuel Sarraf, Nathalie Strybos

Creative leader : An Rietjens

Production Agency : Toast Agency

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