“Making the Smallest Big Difference” by Serviceplan for LASEA
11.09.2023
LASEA, market leader in industrial laser manufacturing, asked Serviceplan to develop a new brand positioning and strategy to better highlight their skills to their very niche market. In addition, LASEA wanted to create a new visual concept.
Serviceplan successfully came up with a brand-new slogan that emphasizes their skills in laser micromachining, “Making the Smallest Big Difference”. The agency then proposed a new look & feel, that underlines three levels of perspective; the human factor, the product, but most importantly, the pieces manufactured by LASEA’s performant machines (see picture).
In addition to that, Serviceplan was asked to create a new corporate video that highlights their innovative and international approach, as well as their expertise.
Discover the video here.
