Mediaplus (Serviceplan Group) is proud to announce its selection by ETNIC to lead a communication and promotion campaign for the Pix platform, an initiative of the Government of the Federation Wallonia-Brussels (FW-B). This campaign is part of the transition to develop digital skills among the French-speaking citizens of Belgium.

Mediaplus will be responsible for the majority of this extensive campaign, including strategic advice, planning, negotiation, media space purchasing, and reporting. Our expertise in transmedia strategies will be fully engaged to ensure optimal exposure for the Pix platform.

The agency is also delighted to collaborate with Digizik, which will handle social media management and influencer marketing.

“This collaboration between Mediaplus, Digizik, and ETNIC reflects our shared commitment to supporting educational and digital initiatives of the Federation Wallonia-Brussels. Together, we aim to create a dynamic and engaging campaign that will raise awareness among citizens, Ministry officials (and public interest organizations in general), and the education sector about the importance of mastering digital skills.”. Bernard Lantonnois, Client Services Director Mediaplus.