BMW Belux And The Marcom Engine Launch The New BMW X2

The Marcom Engine - the dynamic alliance between Serviceplan Group, Media.Monks, and Berylls - has partnered with BMW Belux to launch a large-scale campaign for the new BMW X2 and BMW iX2, the very first 100% electric variant of the X2.

The new model stands out with its sporty exterior and extravagant design featuring a dynamic coupe silhouette. The elegant interior impresses with its large glass roof and curved BMW Curved Display. Naturally, this model also excels in technological innovations such as intelligent LED technology, integrated video streaming, and Head-Up Display.

The tagline of the campaign is THE NEW X2 & iX2, as all the attention should focus on the models themselves. The campaign, starting on March 1st and ending on April 5th, will be rolled out through various touchpoints, including the website, emailings, (D)OOH, print advertisements, POS materials for BMW Dealers, social media, online display banners, TV program sponsorship, and product placement at Brussels Airport.

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Chloe Le Garrec
Marketing Manager Serviceplan
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