Ready to play on TV? From Decathlon and Mediaplus

Decathlon wants to introduce all Belgians to the wonders of sport. Together with Mediaplus, the media agency of the Serviceplan Group, a media campaign has been launched where Decathlon returns to television for the first time in a long time. Reinforced by a digital presence on video, display, and social media. With this campaign, we aim to highlight how interesting it can be to switch to an ebike for your commute. And how it can add a bit of playfulness on two wheels. The LD920E is a complete electric city bike with a simple and sleek design and a revolutionary motor that enables smooth pedaling. In short, the ideal solution for sustainable transportation. Moreover, it is the first campaign to showcase the new brand identity.

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Chloe Le Garrec
Marketing Manager Serviceplan
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