Serviceplan Make has joined forces with luxury haircare brand Kérastase for the launch of their latest products. At the heart of this collaboration is the appointment of the talented actress, Sydney Sweeney, as the new face of Kerastase.

To celebrate this partnership and the launch of Kérastase's latest products, Serviceplan Make has orchestrated a campaign that captivates audiences across various platforms. At the forefront of this campaign is a visually stunning tram adorned with Kérastase's imagery, going through the streets of Amsterdam. This not only grabs attention but also immerses consumers in the luxurious world of Kérastase.

Complementing the tram campaign are meticulously crafted digital assets tailored for social media platforms. From captivating videos showcasing the power of Kérastase products to engaging posts featuring Sydney Sweeney herself, these digital assets are designed to resonate with audiences and drive excitement around the brand

Furthermore, Serviceplan Make has designed print materials for distribution to hair salons in Belgium and the Netherlands. These materials not only highlight the key features of Kérastase's latest products but also serve as valuable tools for salon professionals to educate and inspire their clients.

Credits:

Graphic Designers : Paul Follezou – Dinahlee Cameriere – David Laurent –Jeffrey Gijsen – Karen Post – Isa Dammers - Christopher Perri – Kevin Charton

Project Managers : Tatevik Petrosyan – Zina Chenani – Kieu Tien To Hoang – Cyriane de Portocarrero – Hedwhich Hornstra

Studio Managers : Veronique Renier – Bert de Blauw

Managing Director : Monia Kayila

Client : L’Oréal Group Benelux, Kérastase