Emojis are back at ALDI! After spotlighting sports last year, Serviceplan and ALDI are leading an initiative to inspire young people to dream about their future careers. Firefighter, astronaut, dentist, journalist, and detective are among the featured jobs, with newer professions like vlogger and pro gamer also included! In total, there are 30 different emojis to collect, 6 more than last year. All these jobs are set to music in a video with a catchy melody created by Studio Helsinki, featuring friends who find themselves propelled into a world of endless possibilities, guided by the emojis.

ALDI and Serviceplan hope that the spot's dance steps, choreographed by Indy Van Cauwenberg (Indysteps), will take over school playgrounds as a fun way to celebrate the start of the new school year.

The mechanics of the campaign remain the same: for every €15 spent at ALDI, customers receive a free emoji. These can be stored in a collection album, available for €2.49, which also includes two small board games. The campaign will run for a total of 6 weeks, or while stocks last.

Just like last year, the action is supported by a 360° communications campaign covering television, POS, digital, SoMe, Digital OOH, OOH, and more. This campaign is the result of a collaboration between ALDI, Serviceplan, and Plan.Net, with contributions from Colorbleed, Red Dust, Sonhouse, and in partnership with Boost, BOA Creative Agency, and Wavemaker. The campaign will cover the entire back-to-school period: from Saturday, 24 August to Saturday, 5 October 2024.

With this campaign, ALDI ensures that September is both fun and budget-friendly for young families, while also rewarding customer loyalty.

Credits

Client: ALDI

Contacts: Marcom-team ALDI

Agency: Serviceplan

Account Director: Sharon Lavaert

Account Managers: Alice Simon, Josine Sanfilippo

Strategy: Amber Pelegrin, Steffen Vander Mynsbrugge

Executive Creative Director: Myles Lord

Creative Team: Marc Thomasset, Nathalie Strybos, Sander Van Den Broecke, Bruno Hansen, Tom De Vliegher, Kato Deca, Manuel Sarraf

Social Media team: Louisa-Marie Van den Heede, Ellen Potoms

Designer & DTP :  Sylvain Kasprzyk, Denis Roumegoux

Motion designer: Bert Landeloos

Digital Agency: Plan.Net

Digital Project Management: Silke Craenen, Ann Goossens

HTML designer: Philippe Herman, Cedric Fripiat

RTV Producer: Annemie Decorte 

Production Company: Red Dust

Exc. Producer: Sander Claessens

Line Producer: Geert De Wachter

Director: Wilson Verstreken

Choreographer: Indy Van Cauwenberg

Casting Director: Sien Josephine, Maarten Lens

1st AD: Otke Verhelst

Dop: Toon Persyn

1st AC: Boris Godfroid

Gaffer Joost Hendrickx

Key Grip: Nils Desmet

Grip: Maximilien Van de Abbeele

Art Director: Beatriz Arteaga

Stylist: Inger Pedersen

Mu & Hair: Evara Collin

Offline editor: Frederik Vandewalle

Colorist: Florian Keirse

VFX Compositor: Frank Feijen

Music composer: Studio Helsinki, Tom Brillouet, Stef Caers, Patrick Giets

Singer: Sandrine Van Handenhove

Sound-design & Mix: Sonhouse

3D-animation production Compagny: Colorbleed

Creative Director: Tom Hankins

Technical director: Roy Nieterau

Executive producer: Bastiaan Mast

Producers: Julia Eikelenboom, Anouk Toubi

CG lead, Erwin Dumoulin

Modeling: Diede Bouman, Melroy Smid

Animation Supervisor: Ziggy Deutz

Animatoren: Jorn Boven, Rogier Sikkema, Ziggy Deutz

Rigging: Danilo Pinheiro, Saul Almeida

VFX: Sander Bultman

Lighting/Compositing: Alex van der Aa

Media Agency: Wavemaker – Shirley Duparc, Caroline De Bock, Veerle Van Roy, Maxime Seclin

Folder: BOA - Ulrich Tallieu