Sneakers, colour, joy : Van Haren makes spring shine with Mediaplus 

This spring, vanHaren and Mediaplus (Serviceplan Group) are stepping into the season with a bold new multibrand sport campaign that invites families to embrace life with energy, movement, and colour. The campaign showcases iconic sneaker styles from Adidas, Nike, Fila, and Puma – not just as footwear, but as vibrant expressions of self and joy. With the message “Colour your way,” the campaign transforms sneakers into symbols of freedom, diversity, and celebration. 

Throughout the month of April, Mediaplus has crafted a full 360° multichannel experience across the northern region, spanning TV, audio, print, and digital media – from targeted family-friendly spots on TV and radio to bold placements across YouTube, Meta, and high-impact display. The campaign aims to grow brand awareness and connect with families, positioning vanHaren as the go-to destination for stylish and accessible sports footwear for all generations. 

This marks yet another strong collaboration between vanHaren and Mediaplus, blending retail insight with creative storytelling to build meaningful connections with modern families. Together, they turn every step into a celebration – and every sneaker into a symbol of colourful individuality.