How do you guide users through complex content on a website?

The aim was to make the user interface clear and reduced so that the knowledge can be conveyed more easily and quickly.
The paths to information should be designed to be user-friendly and previously known hurdles should be broken.
At the same time, the website should undergo a rebranding.

„The clean font, the lightness of the icons, the spacious layout and the animation of the Bucher world, make it easy for the user to navigate through the website and get a better understanding of the technical products.“

Micha Seger

Creative Lead



A clear, simple structure with self-explaining icons.

The user interface has been simplified and designed intelligently, which has led to lower bounce rates and more pages/sessions.
The website was newly used at events and trade fairs and was used as a tool across departments.
As a result, the path to the website via organic search has also been optimized and continues to be continuously processed with SEO.

Key Takeaways



Gameficiation is already a way how to present information, not always requires interaction.



Especially in B2B with complexe products, the visualisation is key to ease user experience.



Good User experience can only be achieved when function und design work together in every detail.

„It’s always a challenge to drive the success of the website together with the client, might it be in regard to design development, SEO or optimizing the analytics basement.“

Lucas Bareis

Client Lead


Fragen? Melden Sie sich bei uns!
Marcel Benz
Marcel Benz
Fragen? Melden Sie sich bei uns!
Bitte geben Sie eine gültige E-Mail-Adresse ein
Bitte geben Sie eine gültige Telefonnummer ein

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.