Christmas sales are crucial for DillySocks' annual balance sheet. But as a small sock manufacturer, they had to come up with something special to stand up to the marketing budgets of the big brands.

DillySocks created the Soxmas Sweater - an Ugly Christmas Sweater made entirely from socks. Users were able to personalise the design using the online creator. This was combined with a competition: whoever created the ugliest Soxmas jumper won it in real life. To ensure that as many people as possible took part, there was a campaign with social media ads, digital ads and influencers such as @kikomedy, who ventured onto the ski slopes in the Soxmas jumper and captured people's reactions.

A total of 970 users designed a Soxmas jumper with the online creator. Compared to December last year, the campaign led to 88% more interactions on social media, 27% more followers, 91.48% more visitors to dillysocks.com and 57% more sales.

Vendors at Zurich’s Antiquarian Book Fair sell rare and valuable books and prints every year. But the fair’s audience has gradually grown older – and smaller. Meanwhile, young people’s interest in the fair remains almost non-existent.

To fix this, we brought these timeless classics to Instagram and created eight unique copperplate engravings based on an iconic digital medium: GIFs.

Our “antique GIFs” were raffled away online, with winners having to collect their prize in person. Bringing in a new generation of people to fall in love with the beauty of antiquarian publishing all over again.

BMW Switzerland wanted to invite costumers with high expectations to an exclusive event:
A cooking class on plating and presentation with the award-winning Heiko Nieder, one of the world’s greatest chefs. But how to invite customers to this exclusive event?

We sent out individual mailings that were as exclusive and unique as the event itself. For once, Heiko Nieder didn’t paint plates, but sheets of paper, with colors made from real food using a special process devised by a color expert. The results were colorful and expressive works of art.  Via videolink, customers could marvel at the production of the pigments and the creation of the images.

The artworks met with great enthusiasm among our target group. The campaign was continued on social media and interaction was initiated with extended target groups, with users being invited to post their own culinary art images. All invited guests arrived at the event in a BMW of their choice.  

After more than four decades under the umbrella of the technology company ABB, ABB Turbocharging is to be spun off into an independent company. Our task was to make a film that introduces the new brand to employees, customers, shareholders and the world: Accelleron. Accelleron's first film as an independent company should make a bold and informative statement about the company. Its form and tone should stand out from those of the competition.