As reliably as Santa Claus, Switzerland sees a public transport timetable change every December. This year, since 14 December, it has introduced new connections, better‑coordinated transfers, and adjusted departure times. PostAuto is informing its passengers with a striking campaign developed by Serviceplan Suisse at the House of Communication Zurich.

A cold Monday morning in winter is unpleasant enough on its own. But missing your PostAuto and possibly your train can turn it into a day you’d rather forget. To spare its passengers, especially commuters and students, from such a start to the week, PostAuto provides a user‑friendly overview of all changes on a dedicated microsite.

To ensure that all PostAuto users become aware of this service, Serviceplan Suisse has transformed a rather dry mandatory announcement into an emotional and attention‑grabbing key visual: a Christmas ornament in the shape of a calendar subtly blends the familiar mood of the Advent season with a clear and memorable message. The image, which combines traditional photography with AI‑generated elements, communicates the core message directly, simply, and with charm. Both as a static visual and an animation. It also highlights the chance to win a GA travelcard, open to all visitors of the microsite.

The campaign, which manages not only to convey information but also to create an emotional uplift for the PostAuto brand, has been visible since 15 November, primarily across PostAuto’s owned channels. In parallel, the agency also developed and produced organic social content for PostAuto’s Meta channels, supported by its internal creator team. Media planning was handled by Mediaplus Suisse, also part of the House of Communication Zurich.