New positioning, new design: The Werner H. Spross Foundation for the Advancement of Ophthalmology has worked with Serviceplan Suisse to strategically develop its brand and give it a new visual identity.  

The Werner H. Spross Foundation for the Advancement of Ophthalmology is committed to research, education and innovation in ophthalmology.

The foundation now has a sharper brand identity and a new visual appearance. The strategic and creative repositioning was developed by Serviceplan Suisse.

The focus was on the question of the foundation's current role and its future direction. In close cooperation with the foundation team, a mission statement was developed that now serves as a brand promise: «Seeing the world better.»

Building on this, Serviceplan defined the brand personality along four core values: independent, progressive, pioneering and respectful. This attitude forms the basis for the new brand model, which positions WHSS as an active shaper of ophthalmic medicine – with a focus on research, talent development and social benefits.

This attitude is also evident in the new corporate design, which has a more modern, simpler and fresher look. The Landolt ring symbol has been reinterpreted, the colour scheme has been reduced and the visual language has been modernised. All with the aim of leading the foundation's brand image into a new, successful future, visually as well.