With the fully electric BMW CE 02, the Munich-based motorcycle innovators have created a new bike category: the eParkourer for young, urban explorers. They worked closely with Serviceplan Suisse at the House of Communication in Zurich to have graffiti and tattoo artist Cayo Kun spray paint a unique graffiti art piece called «Little Monster» onto one of the bikes.  

As it makes its way through the urban jungle, the BMW CE 02's street credibility is evident at first glance. Nevertheless, BMW Motorrad and Serviceplan Suisse sought an unusual way to bring the bike even closer to its target audience. The idea came quickly: graffiti art was the answer. So the two partners set out to find a credible artist.

After extensive research, the client and agency chose Zurich-based Cayo Kun, who is still strongly influenced by the underground culture of his hometown Naples and is gaining influence in the global art scene. His motto: «My art creates a new pulse in the city: quiet, but full of energy.» And you can see that in the «Little Monster» from Cayo's Monster Ink Studio. He transformed the eParkourer into a living creature in the midst of a transformation: on the left, a monster embryo awaits the birth of a new form of mobility. On the right, with its sharp teeth, it is already ready to silently eat its way through the asphalt. A combination of innovation and urbanity that perfectly captures the essence of the eParkourer.

The «Little Monster» made its debut at Red Bull BC One in Lausanne, where it was met with enthusiastic approval and posed for endless selfies. Now it's heading out on a Swiss Urban Tour, ready to bite at any moment for its quiet, fully electric and mobile ideals.