Brands can win attention, but true impact comes when behavioural science bridges the gap between intention and action – turning awareness into behaviour.
More marketing organizations are scaling AI — shifting the power axis between machine, brand and human. The real challenge begins where transformation reshapes team identity and ways of working.
In this edition of TWELVE Mail, we celebrate what we’ve achieved together – record-breaking results, creative excellence, and bold steps toward AI and internationalization. At the heart of it all are the people and ideas that show why #TogetherWeAreUnlimited is more than just a hashtag – from the “House of AI” to our ambitions in London.
250821 Serviceplan Groupe Suisse | CMO of the Year 2025
The «CMO of the Year Award» recognises marketing managers who demonstrate exceptional commitment to shaping and developing their brand. This year, the award goes to Martin Walthert, Chief Marketing Officer at Digitec Galaxus.
With the fully electric BMW CE 02, the Munich-based motorcycle innovators have created a new bike category: the eParkourer for young, urban explorers. They worked closely with Serviceplan Suisse at the House of Communication in Zurich to have graffiti and tattoo artist Cayo Kun spray paint a unique graffiti art piece called «Little Monster» on one of the bikes.
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