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  • Ménage à Trois: Brands, Consumers & AI's Messy Complicationship

    Consumers use ChatGPT daily, then revolt against AI-generated ads. Brands need AI to survive, but audiences flee toward anything "human-made."
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TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.
TWELVE Mail | Issue #21
Featured
  • Open your eyes: House of Communication Zurich is sharpening the brand image of the Werner H. Spross Foundation.

    New positioning, new design: The Werner H. Spross Foundation for the Advancement of Ophthalmology has worked with Serviceplan Suisse to strategically develop its brand and give it a new visual identity.
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  • Come with us on a journey into the future: House of Communication Zurich for Swiss Post

    Swiss Post has been the best postal service in the world for eight years. To ensure that it remains so in the face of rapidly changing customer needs, it is constantly introducing new technologies and optimising its processes. It goes without saying that this brings about changes in the daily work of employees in delivery, sorting, receiving, transport and customs clearance. That is why Swiss Post's Logistics Services division commissioned Serviceplan Suisse at the House of Communication Zurich to develop a transparent internal communication strategy.
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