R. Nussbaum AG celebrates Optipress Industry as a new member of the family.

 

Welcome to life, Optipress Industry! With this newest family member, R. Nussbaum AG is expanding its successful Optipress family — an efficient stainless steel press system from a single source for drinking water, gas, and heating installations — into the industrial sector. For this latest addition to the family, Serviceplan Suisse at the House of Communication Zurich has developed an emotional campaign that is anything but ordinary.

Because the launch should be celebrated appropriately across the entire industry, the agency came up with a special idea: a birth announcement for a product.

The execution: Nussbaum employees look proudly at the new Optipress Industry — just like new parents admiring their baby in a crib or stroller. The motif was realized both as a still image and as a moving image in collaboration with photographer Jonathan Heyer.

«We didn’t just want to communicate the launch, but to stage it emotionally. The announcement is a charming break from typical B2B communication and shows how strongly Nussbaum stands behind its products», explains CCO Raul Serrat.

The campaign is now running across all digital channels, at the point of purchase (POP), in print, and is being sent as a direct mailing to existing and potential customers. It ensures that the industry knows: a new family member is arriving — one that can do everything except cry.