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Featured
  • Why Brands Should Rethink the Showgirl Era

    After Barbie Pink ruled 2023 and Brat Green last year, Showgirl Orange is next, led by Taylor Swift’s new era. But this trend feels different—and not in a good way.
    07.Oct.2025
  • Fuelled by Data: Driving the Future of Automotive Marketing

    Automotive marketing must be smart and data-driven. The data architecture required for this depends heavily on the market environment and manufacturer strategy.
    26.Sep.2025
Latest Cases
  • swc_wearefamily_teaser.jpg

    Swisscom «We are Family» | HoC Schweiz

    Up to five people in the same household can save massive money on their Swisscom Mobile subscription thanks to the “We are Family!” discount. The Serviceplan Suisse AG team sums it up in one word: wow. And underlines the message with a new version of the global hit “We are Family”.
    14.Oct.2025
  • swisscom_gemeinsam_bereit_teaser.jpg

    Swisscom campaign "Ready together" | HoC Switzerland

    The Swisscom campaign "Ready together" promotes social cooperation in order to master the challenges of the future. Read more!
    14.Oct.2025
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  • 250821 Serviceplan Groupe Suisse | CMO of the Year 2025

    The «CMO of the Year Award» recognises marketing managers who demonstrate exceptional commitment to shaping and developing their brand. This year, the award goes to Martin Walthert, Chief Marketing Officer at Digitec Galaxus.
    08.Oct.2025
  • Serviceplan Suisse | BMW «CE 02 Little Monster»

    With the fully electric BMW CE 02, the Munich-based motorcycle innovators have created a new bike category: the eParkourer for young, urban explorers. They worked closely with Serviceplan Suisse at the House of Communication in Zurich to have graffiti and tattoo artist Cayo Kun spray paint a unique graffiti art piece called «Little Monster» on one of the bikes.
    06.Oct.2025

TWELVE Mail

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In this edition of TWELVE Mail, we celebrate what we’ve achieved together – record-breaking results, creative excellence, and bold steps toward AI and internationalization. At the heart of it all are the people and ideas that show why #TogetherWeAreUnlimited is more than just a hashtag – from the “House of AI” to our ambitions in London.

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