Why New Players Outperform Established Brands in AI Search?
AI is transforming commerce: Why topical authority is becoming more important than brand strength, and how companies can ensure their visibility in AI-generated responses.
As reliably as Santa Claus, Switzerland sees a public transport timetable change every December. This year, since 14 December, it has brought new connections, better‑coordinated transfers, and adjusted departure times. PostAuto is informing its passengers with a striking campaign developed by Serviceplan Suisse at the House of Communication Zurich.
The «CMO of the Year Award» recognises marketing managers who demonstrate exceptional commitment to shaping and developing their brand. This year, the award goes to Martin Walthert, Chief Marketing Officer at Digitec Galaxus.
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