The «CMO of the Year Award» recognises marketing managers who demonstrate exceptional commitment to shaping and developing their brand. This year, the award goes to Martin Walthert, Chief Marketing Officer at Digitec Galaxus.
Serviceplan Group Switzerland | CMO Barometer 2026
The international CMO Barometer shows that CMOs will face far‑reaching changes and challenges in 2026. AI remains a top priority everywhere, although customer focus is weighted slightly more strongly in Switzerland. The economic outlook appears cautious: a third of Swiss CMOs expect budget cuts. While technological capabilities dominate internationally, leadership strength continues to be viewed as the most important competency for marketing decision‑makers in Switzerland.
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