How brands create long-term relevance through entertainment, an understanding of their community, and media – rather than just buying short-term attention.
Creators’ Paid Communities: Yay or Nay for Brands?
How brands build paid communities on Twitch, YouTube, and Instagram by offering real value, giving creators freedom, and fostering authentic collaborations.
Informative, up-to-date and entertaining - with our TWELVE Mail Innovation Update we keep readers informed of industry-moving meta trends and throw in a few surprises with background information, opinions and inspiration from wihtin the Serviceplan Group cosmos.
As reliably as Santa Claus, Switzerland sees a public transport timetable change every December. This year, since 14 December, it has brought new connections, better‑coordinated transfers, and adjusted departure times. PostAuto is informing its passengers with a striking campaign developed by Serviceplan Suisse at the House of Communication Zurich.
The «CMO of the Year Award» recognises marketing managers who demonstrate exceptional commitment to shaping and developing their brand. This year, the award goes to Martin Walthert, Chief Marketing Officer at Digitec Galaxus.
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