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Informative, up-to-date and entertaining - with our TWELVE Mail Innovation Update we keep readers informed of industry-moving meta trends and throw in a few surprises with background information, opinions and inspiration from wihtin the Serviceplan Group cosmos.
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    Mediaplus Alma | Rubén Fernández - Roundtable El Periódico de la Publicidad

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  • Mediaplus Alma | Miguel Saldaña - Article El Periódico de la Publicidad

    Miguel Saldaña, Associate Managing Director of Mediaplus Alma, analyzes how artificial intelligence is changing the way brands connect with consumers. Although AI will bring major advances in efficiency and automation, success will increasingly depend on factors such as trust, credibility, and a strong brand identity. In an environment where intelligent assistants will influence purchasing decisions, the brands and agencies that best understand the impact of AI on people will be the ones that succeed in differentiating themselves and remaining relevant.
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