Theresa Fuchs, Group Head Digital Media & Lead Process Management, Mediascale Cologne
10+
Business Units at Bosch
38
International Markets
1
Dashboard - 1 Source of Truth
Location
Germany
Industry
Consumer Technology
Services
Data & Anaytics, Media Intelligence, Dashboard Development
Track.AI: The Bosch Dashboard
Challenge
Bosch manages a global portfolio with numerous business units spanning four corporate divisions - Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology - across 38 markets. Achieving consistent reporting standards is the real challenge.
Decentralized corporate structures of this scale naturally bring heterogeneous data worlds: different sources, conventions, and evaluation logics in every unit. A consolidated view of the group's overall media performance was barely scalable under these conditions. At the same time, the need for reliable quality assurance and cross-market comparability across channels kept growing.
Solution
Mediaplus implemented Track.AI for Bosch and created a reporting infrastructure that enables group-wide transparency and local granularity simultaneously.
Track.AI was configured as the central paid media dashboard, filterable by business unit, market, campaign, and brand. Integrated quality assurance automatically detects errors and validates naming conventions. This creates real-time campaign monitoring that standardizes group-wide media intelligence without passing local requirements up the chain.
Result: Bosch now manages 10+ business units and 38 global markets via a single dashboard — with automated quality assurance and real-time access.
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"Bosch is a prime example of the power of Track.AI: the more complex the corporate structure, the more a centralized reporting infrastructure delivers. We've demonstrated here that globalization and granularity don't have to be a contradiction."
About Mediaplus
Mediaplus, headquartered in Munich, is one of Europe’s largest independent media agencies and part of the Serviceplan Group. The Mediaplus Group employs around 2,200 people in more than 20 wholly owned offices worldwide and has a presence in over 40 locations, including partner offices. Its services span Media Strategy & Innovation, Media Planning & Buying, Data & AI, Performance Marketing, Advertising Technology, and Commerce & Retail Media. As an owner- and partner-led company, Mediaplus stands for personal responsibility, long-term client relationships, a drive to innovate and entrepreneurial thinking. True to its claim “People. Pioneering. Progress.”, Mediaplus combines strategic consulting with data and AI expertise and a deep understanding of brand and business growth. Through “House of AI”, the group-wide AI framework, it pairs proprietary data models with in-depth market expertise. Mediaplus has been repeatedly recognized in the WARC Media 100 and the RECMA Quality Ranking, and in 2026 was named Media Agency of the Year at the German Media Awards for the fifth time.
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Sabine Rössing
Mediaplus
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FAQs
Track.AI is a Mediaplus-proprietary dashboard solution that centrally consolidates paid media data from various sources, markets, and campaign types. Marketing managers gain a unified, filterable view of campaign performance — without manual data consolidation and with integrated quality assurance in real time.
The key lies in a dashboard architecture that enables global consolidation and local filterability simultaneously. Track.AI allows granular filtering by business unit, market, brand, and campaign, so each unit sees its relevant data while the corporate level retains the complete overview.
Automated quality assurance detects errors in campaign connections and validates naming conventions directly in the dashboard — without any manual effort. This reduces error rates in data quality, accelerates campaign management, and creates a reliable data foundation for strategic decisions.