Schäferei Stücke
Challenge
The clownfish, the one in the movie 'Finding Nemo', transitions from male to female; the lizards and geckos of the American Southwest and Hawaii are lesbians and reproduce by cloning without the need for anyone to fertilize their eggs, or, in Tanzania, the female spotted hyena has a penis. So varied is the animal LGTBI community.
In the case of sheep, “one in twelve rams are gay, more or less 7% of the population,” says Emilio Valverde, executive creative director of ServicePlan Spain, a partner agency in the development of the new brand Rainbow Wool, launched jointly in Germany and Spain, which is a pioneer because it has created the first fashion collection made from the wool of gay sheep. The entire production process of the collection, moreover, has been carried out entirely in Spain.
Creating the first fabric made from the wool of gay sheep
Solution
In Germany, an innovative sheep farm is marking a milestone by creating the first fabric made with wool from gay rams, a movement in the fashion world that promotes inclusion and support for the LGBTQIA+ community globally. Rainbow Wool has unveiled its first collection made with this unique wool, with Tokio Hotel vocalist Bill Kaulitz as the campaign's lead image. The creative idea and execution behind Rainbow Wool is the work of Serviceplan.
“It has been wonderful to see how our textile industry has embraced such an innovative and disruptive project with such a markedly vindicative character.”
Executive Creative Director
Serviceplan España
Key Takeaways
#1
First fashion collection made from gay sheep wool. Most of the production process has been done in Spain.
#2
First fashion collection made from gay sheep wool. Most of the production process has been done in Spain.
