Community Management & Social Listening
Social Media
Ongoing management of 6 social profiles: Facebook | Instagram | LinkedIn | TikTok | Twitter (X) | YouTube
- Profile optimization and strategic recommendations (headers, descriptions, CTAs).
- Content scheduling, publishing, and monitoring to ensure consistency and engagement.
- Community management: interaction in comments, mentions, and direct messages, strengthening the relationship with followers.
Social Listening & OPPOrtunities
- Constant monitoring to detect trends, mentions, and opportunities for interaction.
- Identification of key moments and emerging trends to enhance brand presence.
- Customized strategies per platform based on audit and performance
Content Strategy
- Production of high-impact content aligned with OPPO's values and objectives.
- Automation and optimization of publications to maximize engagement at key moments.
- Trend-driven content: Creation of reactive pieces aligned with global and local trends to enhance brand relevance.
- New model launch campaigns: from conceptualization to delivery, meeting tight deadlines and incorporating feedback from OPPO Spain's marketing team.
“The secret lies in being present: attentive to the algorithm, but above all, attentive to people.”
Head of Digital | Serviceplan España
Key Takeaways
#1
Connect with people as much as with the algorithm.
#2
Take advantage of real time to be part of the conversation.
#3
Create impactful content that inspires and generates conversation.