The City Council of Mérida Trusts Us to Connect with Its Citizens
The City Council of Mérida has selected Mediaplus Equmedia to lead its institutional campaigns over the next two years.
Our challenge: to create communication that reaches, engages and connects with citizens, combining innovation, strategy and creativity across both offline and online media.
The agreement includes the comprehensive management of the council’s actions in offline media (press, radio, television, billboards and special formats) as well as online channels (websites, search engines, social media and newsletters).
Beyond media planning and buying, our team will also handle the design, production and control of creative assets, ensuring investment optimization and message effectiveness.
Through this collaboration, we strengthen our commitment to delivering tailor-made solutions supported by data and technology, making every message relevant and impactful.