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Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

AI voice cloning is reshaping media in the GCC, real voices are used in ads without consent. What once seemed like sci-fi is now reality.
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Behave | Innovation Day Recap

Brands can win attention, but true impact comes when behavioural science bridges the gap between intention and action – turning awareness into behaviour.
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La 21ᵉ édition de TWELVE Mail se concentre sur le CMO Barometer 2026 — et sur un message clair : l’IA est devenue une mission clé pour la direction marketing.

TWELVE Mail | Issue #21

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Mediaplus Launches Joint Venture Mediaplus Singapore

Mediaplus launches Mediaplus Singapore, a joint venture with The Media Shop, expanding the Serviceplan Group’s partner-led agency network across APAC.
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Serviceplan x BMW Motorrad, new collection

Serviceplan launches the "Ride Has No Gender Collection" campaign for BMW Motorrad
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