House Of Communication agencies Serviceplan Paris, Mediaplus and Trinity Films have once again worked with Sarenza on this new campaign.

The new campaign, which began on November 16 and will run for several weeks, plays on humor and self-mockery with a film featuring a young man and his faithful companion Melody, who doesn't seem to appreciate his style and refuses the daily stroll. What a shame it would be to go out with this guy in pyjamas on the local streets.

The advert uses an offbeat, relevant tone to invite viewers to the Sarenza website for a shopping spree and next-day delivery. It highlights the speed of delivery offered by Sarenza's services. The main aim is to show that it's never been easier to treat yourself.

"Why complicate your life? You'll love Sarenza and its 24-hour delivery!"

"Thanks to an ambitious media plan with insertions on historic and DTT channels, Sarenza will be visible in early autumn, live and on replay," says Marion Dolbeau, Managing Director of Médiaplus. Strategically scattered throughout the day, the broadcasts will reach a wide audience, in line with the e-commerce site's objectives of raising awareness and visibility among the general public. 

Influential social media communication by the Jin agency completes the package.