On International Women’s Rights Day, Serviceplan Paris launches a bold and meaningful campaign for BMW Motorrad: "Ride Has No Gender Collection"

In partnership with illustrator Clémence Gouy, the campaign challenges stereotypes and celebrates freedom and independence for women in the traditionally male-dominated world of motorcycling.

Serviceplan Paris brought this deeply rooted brand belief to life by creating a limited-edition capsule collection of t-shirts illustrated by Clémence Gouy. Inspired by classic motorcycle aesthetics, the collection reinterprets traditional codes to affirm one powerful message: the passion for riding knows no gender. It’s time to shift the narrative — from objectification to empowerment.

A tangible commitment to inclusion

Launched on March 8, 2025, the initiative reflects BMW Motorrad’s long-standing dedication to diversity and respect for all identities. All proceeds from the collection will be donated to Toutes en Moto, an organization that advocates for women’s rights and gender inclusion in the motorcycling community.

The t-shirts will be available exclusively from March 8 to March 31, 2025, at www.toutesenmoto.org.

CRÉDITS AGENCE :

Directeur Général :  Stéphane Perrot
Directeur de la Création :  Jean-Philippe Dubois
Concepteur-Rédacteur : Simon Ohayon
Directeurs Artistiques :  Joachim Lesne – Louis Behague
Directrice Artistique Assistante : Chloé Tanniou
Responsable du Budget Agence : Baptiste Musillo
Responsable de Production et Achat d’Art : Audrey Herrmann
Community Manager : Alexandre Dalvai
Illustratrice : Clémence Gouy