Serviceplan proudly unveils its latest digital campaign to support the launch of a groundbreaking new category of vacuum-mop hybrids. The message is clear and universal: everyday messes happen to all of us, but they shouldn't be a source of stress.

Floors put to the test, solutions within reach

From spilled breakfasts on rushed mornings to muddy footprints and the small accidents caused by little home explorers, our floors face daily challenges. That’s just life. This campaign captures real, relatable moments to highlight these daily "disasters."

That’s where Rowenta’s new vacuum-mop range steps in. These innovative appliances clean and mop in a single pass, turning everyday messes into an effortless path to spotless floors. Two models are featured in the launch: the X-CLEAN 4 and the X-CLEAN 10, each offering targeted, high-performance features.

A creative concept inspired by real life

Designed to capture attention and drive engagement, the campaign uses a lighthearted, familiar tone. Short videos, eye-catching visuals, and 3D animations showcase those chaotic scenarios that are resolved in one smooth motion with the X-CLEAN.

Each piece of content invites viewers to stop feeling guilty about everyday accidents and start embracing a practical, modern solution for calmer living.

A smart and engaging digital rollout

To maximize impact, the campaign is rolled out across multiple platforms:

• Social media: tailored content for Instagram, Facebook, YouTube, and TikTok to reach a wide audience

• Programmatic ads: targeted banners that connect with users at the right time

• Sponsored content: influencer collaborations that highlight real-life product performance

A product that redefines home cleaning

This campaign is more than just a product launch. It introduces a genuine innovation designed for modern households seeking effective, time-saving solutions that adapt to real life.

CRÉDITS :

CREDITS
Title X-CLEAN 4: C’est la vie!
Title X-CLEAN 10: Murphy’s Law
Agency: Serviceplan France
Client: Groupe Seb
Brand: Rowenta
First release date: 14/10/2024 in France
Industry: Vacuum cleaners – Floor care
Media type: Social Media, Web, Retail
Market: Europe

Client team
Advertising & Content Manager: Aurélia Lardon
Content Manager: Elodie Delorme

Agency team
Managing Director: Stéphane Perrot
Executive Creative Directors: Pascal Le Borgne, Jean-Philippe Dubois
Copywriter: Simon Ohayon
Art Directors: François Lesaint, Didier Serrière
Account Director: Marion Fusil
Account Manager: Christine Clément

Production
Production company: Bouncy (Dynamic View)
3D animation: Pump
Retouching: Sophie Duchêne
HTML development: Anfétamine