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12.01.2023
WMF entrusts Serviceplan with orchestrating the press plan for its new coffee machine
As one of Groupe Seb's premium brands, WMF, a specialist in premium kitchen utensils and top-of-the-range household appliances, has entrusted Serviceplan with orchestrating the press plan supporting the world's biggest campaign for the new WMF Perfection coffee machine.
To embody this new promise, a special guest, Diane Kruger, brings her inimitable touch and incomparable aura to the table.
Groupe Seb's premium brand, WMF, entrusts Serviceplan with the orchestration of the press plan supporting the world's biggest campaign for the new WMF Perfection coffee machine.
The advertising campaign was created by Serviceplan Munich, while Serviceplan Lyon was responsible for media deployment in France.
From November to December, WMF Perfection was featured in double-page spreads in 15 magazines, including Marie Claire, Elle, Elle à table, Madame Figaro, Vanity Faire, GQ...
WMF, RECOGNIZED KNOW-HOW WMF's reputation in the coffee sector dates back to 1927, when the brand began producing exceptional coffee machines for professionals. This know-how proved decisive in the development of this great innovation for the home. Only WMF expresses the coffee moment as a highly sensory experience - an experience to be (re)felt, tasted, observed and listened to.
DIANE KRUGER, ÉGÉRIE WMF
WMF s’associe à l‘actrice germano-américaine Diane Kruger pour le lancement de WMF Perfection. Lié par leur exigence et leur appréciation du plaisir intense généré par la dégustation de café, ce duo définit le parfait #myWMFmoment.
"WMF is a brand I've known since childhood and have always associated with iconic quality and design. That's why I'm absolutely thrilled to be the face of this campaign."
Actress and brand ambassador
ABOUT WMF :
WMF, Germany's No. 1 manufacturer of household goods and a benchmark brand in the world of professional coffee, launches WMF Perfection, its new automatic bean-to-cup coffee machine.
This innovation, eagerly awaited by demanding epicureans in search of the perfect cup of coffee, raises the standard of coffee enjoyment at home, thanks to high-quality beverages perfectly adapted to individual tastes. It combines sophisticated design, French manufacturing, ultra-customized options and unrivalled coffee quality: all the senses are awakened.
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Maurane Coudert
Serviceplan Group
Corporate Communication
Let's get in touch!
