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How will the marketing profession change in 2026? Where are budgets headed? How can I prove my ROI? How can I integrate data and creativity without losing authenticity?
The CMO role is becoming increasingly challenging. What if the next big trend were knowing where to find the right answers?
The CMO Barometer, launched in Germany in 2020 and quickly established as an authoritative trend indicator in our industry, annually gathers and analyzes strategic insights from the most influential marketing leaders in 14 European countries and the Middle East.
From 10 to 24 September 2026, we gathered responses focused on the outlook for 2026.
The initiative is promoted by the Serviceplan Group in partnership with the University of St. Gallen, which will supervise the analysis of the results, and Heidrick & Struggles, one of the world’s leading HR consulting firms.
In Italy, the communication of the results is supported by Il Sole 24 ORE and ADC Group.
The results will be available at the end of November.
Questions? Write to cmo.italia@house-of-communication.com
