Corporate Events
“Event” doesn’t quite cut it for us. These Serviceplan Group flagships are outlets for our expertise to help your brand succeed. This is where insights are imparted, trends are tackled and the future of marketing and advertising is shaped. Together.
These aren't our events. They're yours.
We're proud to provide opportunities for marketers to connect, exchange and learn. Here's the big 4.
CMO Barometer
Let's gather, grow and get inspired
The Serviceplan Group publishes the CMO Barometer annually in collaboration with the University of St. Gallen. This internationally recognised study reveals the most important trends for marketing decision-makers in 14 countries.
Innovation Day
Let's gather, grow and get inspired
Get ready for Innovation Day - where visionaries, industry leaders, and disruptors gather to explore the trends shaping tomorrow's marketing and tech landscape.
With cutting-edge keynotes, interactive masterclasses, and immersive innovation highlights, thsi is your chance to gain fresh insights and get inspired. Dive into the furure of marketing with us, and let's shape what's next.
Best Brands
Let's gather, grow and get inspired
Launched in 2004 in Germany by the Serviceplan Group and NielsenIQ&GfK, Best Brands is the most comprehensive and objective ranking that annually defines the strength of brands.
In Italy, this study engages 5,000 consumers, resulting in 15,000 evaluations. Thanks to a unique algorithm, the rational and emotional dimensions are integrated to provide a reliable snapshot of the most chosen and most loved brands in the Italian market. It’s not a jury’s subjective opinion that determines the Best Brands; rather, it’s the verdict of the consumers.
European CMO Award
Let's gather, grow and get inspired
The European "CMO of the Year" honours excellent European marketing – by CMOs for CMOs. International, exclusive and visionary, it sets benchmarks for a united Europe with strengthened economic power. As a high-profile platform for exchange across borders and long-term growth, it will reinforce the strategic role of European CMOs.
Connect, learn, and be inspired by those who lead with purpose and creativity.
Discover more about Serviceplan Group
About us
From the way we treat each other, to owning responsbility for the footprint we leave behind, here's what matters to us.
Art is culture. From colleagues canvases to contemporary collections. Explore how art is woven into the fabric of our HoCs.
We are a group, not a network. Internationally oriented. “ÜberCreative” and independent.
?qlt=85&ts=1754497326231&dpr=off "cover-sustainability")
