Agency
Location
Industry
Give the project maximum visibility and reach a younger audience
CHALLENGE
We developed a digital narrative that placed the atmosphere of the series and the uniqueness of Bialetti’s products at the center. The strategy combined Meta, YouTube, and Programmatic to create a clear path: first introducing the collaboration, then encouraging people to engage, and finally guiding them to the website to explore the products.
Video formats boosted visibility for the capsule collection and its distinctive world, while consideration campaigns drove users to the dedicated catalog, making it easy for them to immerse themselves in the collection.
The result was a consistent, recognizable story, activated in key moments and capable of increasing visibility, interactions, and overall interest around the Bialetti x Stranger Things collaboration.
A digital narrative built around the atmosphere of the series and the uniqueness of Bialetti’s products
SOLUTION
To meet Leroy Merlin’s needs, we designed an advanced data visualization system using Power BI, integrating all campaign data into a single platform. At the core of the solution was the use of Funnel.io for aggregating data sources and a custom attribution model built on Google BigQuery, designed to provide a clear and reliable view of each channel’s contribution.
The harmonization of naming conventions and proper URL parameterization, supported by the Grasp tool, improved data quality and significantly reduced reporting time. The result? Faster decision-making, improved media performance, and a more responsive, data-driven organization.
Key Facts
