Challenge
Decathlon wanted to have a better understanding of how drive to store campaigns affected their total revenue.
The challenge was to find a digital solutions to ease the campaign settings (from brief to actual on air). Evaluate all drive to store campaigns in order to have a proper conversion rate of these activities.
Solution
A planning tool that can be accessed by all store managers, who can choose the planning channels and budgets month by month, modifying the planning depending on the key learnings of previous months.
With a dashboard that collects:
- overall visits to each store
- average receipt per each store
- digital channels actual budget and kpi’s generated (clicks, visits)
Key Facts
Let's get in touch with us!
Greta Bottini
Mediaplus Italy
Let's get in touch with us!