© Serviceplan Group 2022
Challenge
We bring future on board
Everyone thinks of the future. Especially Fincantieri, expert in cutting-edge innovations and the heart and soul of the green transition.
This is what their new industrial plan is based on. Our challenge was to create a strategic creative platform following the 5 points of the plan by rebranding Fincantieri's vision, mission, positioning and claim.
SOLUTION
"Future On Board": a new course
Fincantieri's new positioning as futuremaker is set in "Future On Board", the platform we strategically and creatively launched on social networks, digital press and during a corporate event.
B2C2B is the target we aim to reach. It's a change of course for Fincantieri, that we decided so to bring their communication with us in the future.
Key Facts
Fincantieri has always gone further.
The future was there in their past.
We wanted people to see it.
CEO and CCO
Serviceplan Italia
Key Takeaways
#1
There’s no creativity without strategy.
#2
In corporate communication, there’s no target better than the other.
#3
Consistency is the key to success.
Let's get in touch with us!
Greta Bottini & Ilaria Mosca
Mediaplus Italy & Serviceplan Italy
Let's get in touch with us!
