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    Gen Z & Gen Alpha 2026: 5 Trends Redefining How Young Audiences Experience Brands
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    AI is revolutionizing marketing – but it can't work without the human element. Three perspectives from practice show what this means.
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805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles.
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  • Serviceplan Italia and the Grana Padano DOP Protection Consortium launch the new “LOVE” campaign

    The Grana Padano DOP Protection Consortium, together with Serviceplan Italia, the creative agency part of the House of Communication, presents the new “LOVE” communication campaign, the natural evolution of a brand journey that places well‑being at its core.
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  • Pinalli returns to TV with the campaign “Pinalli sei meraviglia”

    Pinalli, Italy’s leading platform for the distribution of beauty and personal‑care products, is back on air with the national campaign “Pinalli sei meraviglia”, marking a new chapter in the brand‑building journey launched last year.
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