How brands create long-term relevance through entertainment, an understanding of their community, and media – rather than just buying short-term attention.
Creators’ Paid Communities: Yay or Nay for Brands?
How brands build paid communities on Twitch, YouTube, and Instagram by offering real value, giving creators freedom, and fostering authentic collaborations.
805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles.
Serviceplan Italia and Jägermeister launch the Jägermeister Ear Plugs, earplugs that turn the brand’s iconic -18°C into a tangible act of protection
Jägermeister, together with Serviceplan Italy, the creative agency of House of Communication, introduces Jägermeister Ear Plugs, a project that transforms one of the brand’s most iconic assets into a tangible tool to support those who live for music and nightlife.
Mediaplus Italia signs the media strategy for Dexcom's first campaign in Italy dedicated to continuous glucose monitoring.
The new Dexcom communication campaign, developed together with Mediaplus Italia, aims to raise awareness of continuous glucose monitoring and promote innovation in diabetes management.
