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INDUSTRY EVOLUTION: NEW APPROACHES TO COMMUNICATION DISCUSSED BY MARKET LEADERS
06.04.2023
INDUSTRY EVOLUTION: NEW APPROACHES TO COMMUNICATION DISCUSSED BY MARKET LEADERS
The VideoContent event organized by ADC Group recently featured a panel discussion on the new role of media agencies and the attention economy, where Vittorio Bucci, CEO of Mediaplus, provided insights on various topics.
The discussion covered several key areas, including the attention economy and the challenges it poses, the future without cookies and its implications for the industry, investor expectations, market fragmentation, full digitalization, and emerging measurement methods.
As the media landscape continues to evolve rapidly, this panel offered valuable perspectives on how agencies like Mediaplus are adapting to these changes and navigating the complex communication landscape.