Serviceplan Italy, the creative agency of the House of Communication, launches an integrated campaign for the introduction of Premium, the new interest-bearing current account.

Specifically, customers who open the new Premium current account by June 29, 2023, will see their available cash remunerated for the first time with a gross interest rate of 2.5% at least until 31/12/2024, with zero stamp duty.

The announcement is made through billboards in Piazza Meda, on air starting from Monday, May 15, along with print campaigns in major publications that directly challenge the banking world.

Likewise, the news aims to arouse the interest of savers by "awakening" their idle funds, as depicted in the TV spots, radio ads, and digital and social sponsorships.

With this campaign, the agency led by Stefania Siani stands by illimity to promote a product that turns a common sentiment into a tangible reality: seeing one's savings grow without restrictions.

CREDITS:

Chief Creative Officer: Stefania Siani

Creative Direction: Marco Turconi, Rosy Mary Apone

Senior Art Director: Simone Andrizzi

Senior Copywriter: Ilaria Turci

Production Company: Make, Screamovie