"Business partners generating value through transformation"

Mediaplus is at the top of the growth ranking in the latest report published by RECMA. The institute highlights how Mediaplus (Serviceplan Group) is the agency that recorded the highest billing growth rate (+49.1%) in the last year, and how it has outperformed over the last three years, marking a track record of +149%.

The agency's growth is based on three development directions:

- Consolidation of specific collaborations (such as the BMW group and Mediaworld, among others) and the acquisition of new clients, mainly in the fashion, retail, and services sectors. Last year, for example, collaboration began with Golden Goose and Unipol Move.

- The development of the international network that provides access to an increasing number of opportunities, as evidenced by the recent acquisitions of C&A and Scholl.

- The creation and implementation of new solutions, especially in the field of new media and marketing intelligence, as demonstrated by the 63% of non-traditional services highlighted by RECMA in the report.

Mediaplus's expansion is based on the effectiveness of the proposed solutions and the tangible impact on business results. The positioning as a business partner allows the agency to accompany clients in the marketing transformation process, contributing to the generation of concrete and incremental results.

In addition to the RECMA recognition, Mediaplus has received several awards, from the Effie 2022 with the "Perfetto" campaign for De Longhi to the best holistic campaign "The Race" for Unipol Move, at the latest edition of the NC Awards.

Vittorio Bucci, CEO and Partner of the agency, says: "Our main goal is not to grow but to generate value. Value for our clients, partners, and colleagues. Business growth is an inevitable consequence of this approach."

Greta Bottini, Chief Growth Officer of Mediaplus, adds: "We are, in fact, accelerators of the business of the companies we collaborate with. Our solutions generate real impact, as evidenced by the growth of the market share of many of our clients and the numerous awards that reward our initiatives."