805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles.
European Market Entry: Changan Awards First Europe Media Mandate to Mediaplus
The Chinese automotive manufacturer Changan has appointed Mediaplus International as its first European media agency for their regional market entry, following a multi-stage pitch process. The full-funnel mandate combines centralized strategic steering with local expertise across five markets. A key component of the partnership is the Mediaplus proprietary AI tool, Predict.AI.