805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles.
DEICHMANN Steps Into the Shoes of Italians with a New Brand Platform by Serviceplan Italy
Italians are often recognized by their hands, by the way they gesture and express themselves. But their needs can be understood from their feet. This insight inspired“Made for Italy”, the new brand positioning campaign created for DEICHMANN, Europe's No. 1 German footwear retailer.
Under the theme “Explore More,” Innovation Day 2026 will bring together executives from the business, media, and political sectors at the House of Communication in Munich.
