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  • Why Brands Should Rethink the Showgirl Era

    After Barbie Pink ruled 2023 and Brat Green last year, Showgirl Orange is next, led by Taylor Swift’s new era. But this trend feels different—and not in a good way.
    07.Oct.2025
  • Fuelled by Data: Driving the Future of Automotive Marketing

    Automotive marketing must be smart and data-driven. The data architecture required for this depends heavily on the market environment and manufacturer strategy.
    26.Sep.2025
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    Leroy Merlin - Sustainability and Performance

    Leroy Merlin reduces digital platform emissions with Mediaplus, Adform, and eScope3, combining sustainability and performance for greener and more efficient advertising campaigns.
    06.Aug.2025
  • Bialetti - È sempre Bialetti

    Il caffè perfetto per ogni occasione? È sempre Bialetti. A casa, a lavoro, dovunque tu voglia, grazie a Bialetti hai il caffè ideale per ogni momento.
    06.Aug.2025
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  • Social Trend September 2025

    September 2025 – The brightest campaigns, the most important updates, the juiciest news, plus a preview of a free report, downloadable and updated every month.
    30.Sep.2025
  • Serviceplan Italy and the Consorzio di Tutela Grana Padano DOP launch the new campaign

    Serviceplan Italy, the creative agency within the House of Communication, has developed the new communication campaign for the Consorzio di Tutela Grana Padano DOP, official sponsor of the Milan Cortina 2026 Olympic and Paralympic Winter Games.
    30.Sep.2025
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Serviceplan Group closed the 2024/2025 fiscal year with €866 million in revenue, marking a 6% increase over the previous year.

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