Milan, March 11, 2025 - Last night, the exclusive event to launch the new Italian edition of TWELVE, Serviceplan Group's magazine dedicated to innovation in marketing, was held at the House of Communication in Milan. The evening provided an interesting opportunity for discussion and networking, bringing together industry professionals, experts and innovation enthusiasts.

The event featured Stefania Siani, CEO & CCO of Serviceplan Italia, and Nic Palmarini, Director of the UK National Centre of Ageing (NICA), who chatted with event participants about the future of longevity and innovation. In an ever-changing world, where generations intertwine and brands transform, the discussion offered valuable and positive insights into how collaboration can overcome any barriers and open up new perspectives.

Guests and speakers celebrated together the launch of TWELVE magazine, distributed worldwide and considered a useful tool for understanding and anticipating marketing and communication trends. The beautiful setting of the ninth floor of the House of Communication helped make the evening even more special.

The Serviceplan Group would like to thank all participants for making this an inspiring occasion. TWELVE thus continues its mission to explore the frontiers of innovation, providing exclusive insights and strategic insights for the future of the industry.