This month we talk about:

TREND

• Social Media Financial Consulting

ARTIFICIAL INTELLIGENCE

• An AI that adapts to every request? Alexa+
• The future of advertising is automatic with OptiPhi!

PLATFORM UPDATING

• Skype at sunset: a sign of the evolution of digital communications
• "Dislike" on Instagram: a step toward more positive comments?

AD CAMPAIGNS

• Volvo: AI campaign generates confusion among the audience
• "A little spot in the sun" with Lemonsoda: the map to find the best outdoor bars in Milan
• Every stain should be part of the game
• Women’s Aid: "The Monster Who Came to Tea"
• Crai: focus on community rather than prices
• Ysl Beauty: "Don't call it Love," to recognize partner abuse

INFLUENCER UPDATING

• Luxury and authenticity: the stories of employees of luxury brands
• Zoe di Biasi: McFit’s new AI brand ambassador

CONTENT TREND

• Carlos Diaz Gandia: from choreographer of Gaia to social media fame
• "I had coffee with my past self"
• "Somebody is watching me, is my anxiety!"

EVENT CALENDAR APRIL 2025