Munich, July 30, 2025 – Serviceplan Group closed the 2024/2025 fiscal year with €866 million in revenue, marking a 6% increase over the previous year. The milestone for the Europe’s largest owner-managed agency group comes despite continued economic uncertainty and a cooling global advertising market.

This year’s result cements Serviceplan Group’s position as one of the largest independent agency groups worldwide. The group was once again named Independent Network of the Year at Cannes Lions 2025 and, for the first time, has been recognized on the Ad Age A-List and ranked among the top 15 global agency groups in the Ad Age Agency Report.

Key drivers of this success include: award-winning creative excellence, the consistent implementation of the “House of AI” initiative, and strategic international expansion.

“The past year was record-breaking in many respects — and also a great collective effort,” said Florian Haller, CEO, Serviceplan Group. “Despite headwinds, we stayed the course and turned challenges into opportunities — through creativity, innovation, and strong team spirit. My sincere thanks go out to all colleagues, clients, and partners around the world. This success wouldn’t have been possible without your passion and trust.”

“We are an independent group and this was a year of investment and experimentation, both to respond to an increasingly challenging market and to accelerate the development and adoption of our proprietary tools, especially those linked to Artificial Intelligence. This commitment has enabled us to strengthen various areas of our House of Communication: today, we are able to apply AI concretely across creativity, media, digital, and production,” adds Giovanni Ghelardi, CEO of Serviceplan Group Italy. “The opening of the new office was a further strategic step in support of an increasingly integrated way of working. As for revenue, the group’s agencies reported mixed results, but overall we achieved the goal of €28 million.”

Growth Drivers: Creativity, AI, Internationalization

The past year marked the most creatively successful period in the group’s history. At international award shows, the agency group and its individual agencies were named (Independent) Agency of the Year and (Independent) Network of the Year multiple times — including at D&AD, Cresta, Epica, Eurobest, LIA, Clio Awards, and the Webby Awards. At the 2025 Cannes Lions, the group won 19 Lions and received the special honors of Independent Network of the Year and Independent Agency of the Year.

A key growth engine: AI. Through its “House of AI” initiative, Serviceplan Group has embedded artificial intelligence into every layer of its operations – from campaigns and content to autonomous “agentic” systems that streamline tasks across the marketing value chain. In 2025, the group launched Sōkosumi, a proprietary AI agent marketplace, offering companies enterprise-grade tools compliant with the EU AI Act.

Another major development was the launch of the Global Data Hub, connecting Serviceplan agencies worldwide through a decentralized, data mesh-based system. Powered by a unified Growth Data Platform, the infrastructure supports real-time, AI-informed decisions across client workstreams.

Global Ambitions: UK and Beyond

Serviceplan Group reaffirms its commitment to international growth. In 2025, it opened a new House of Communication in London and integrated Total Media into its network as Mediaplus UK. Plans for 2025/2026 include establishing a full-service creative offering to complement the group’s media and digital presence.

Outlook for 25/26

In the face of geopolitical uncertainty and shifting advertising investments, Serviceplan Group maintains a cautiously optimistic outlook.

Florian Haller concludes: “We are not aiming for record growth, but for stability. We will continue to invest in innovation, ensure operational excellence, and remain focused on delivering value to our clients. The future demands creativity with substance and technological intelligence more than ever.”