Milan, 29 October 2025 – Last night, at the House of Communication in Milan, Contentverse – Beyond traditional media: branded content, creators and activations took place, an exclusive event organised in collaboration with Ciaopeople group and featuring its science communication project Geopop. The event was designed to explore the intersection of creativity, content, and media: the space where impactful projects are born.

The event, hosted by Mediaplus Italia, the media agency within the House of Communication, took place on Tuesday, 28 October at the Via Roncaglia 12 location in Milan – 9th floor – and brought together brands, creators, and industry professionals for an afternoon of discussion and insight into the most effective communication strategies in today’s landscape.  

The agenda included a programme structured around several key moments:

• Brand Solutions by Mediaplus, focused on strategies that generate value for brands  
• Ciaopeople’s talk on the power of content and its role in building meaningful connections with audiences  
• Geopop live session, featuring special guest Content Creator Stefano Gandelli  
• The presentation of successful case studies directly by the brands

During the opening remarks, the Brand Solutions Business Unit at Mediaplus highlighted the evolution of communication strategies, emphasizing how brands are increasingly investing in projects that unite creativity, content, and data. The goal is to go beyond traditional media and build valuable experiences and narratives that foster authentic relationships between brands and people. This approach translates into branded content, influencer marketing, and special activations designed to create real, measurable impact.

The event concluded with an aperitif on the rooftop of the venue, providing an opportunity for participants to connect and foster new conversations.  

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