Milan, 30 July 2026 – Serviceplan Group closed the 2025/2026 financial year with revenue of €873 million, once again surpassing the previous year’s record of €866 million (+1%). In an international environment marked by economic uncertainty, cautious investment decisions and high market volatility, this result stands as a clear signal of the resilience of the Group’s integrated business model and its ability to create the conditions for continued growth in the years ahead.

Florian Haller, CEO of Serviceplan Group, commented:

“In a market characterised by uncertainty, postponed budgets and intense pressure to transform, stability is a sign of strength. I am proud of our international teams, who delivered outstanding results for clients in a complex environment while continuing to invest boldly in innovation, artificial intelligence and new sources of value. That is precisely what defines our strength.”

A year shaped by three strategic priorities

The 2025/2026 financial year was defined by three key priorities for the Group: the continued international expansion of Mediaplus, the strengthening of its UK presence through the House of Communication in London, and the further development of the House of AI.

On the media side, Mediaplus continued its global expansion by strengthening its international management team and extending its footprint in Asia with new offices in Singapore and China.

At the same time, the integration of Total Media in the United Kingdom enabled the establishment of a fully integrated House of Communication in London, further reinforcing the Group’s international positioning.

The House of AI, the digital twin of the House of Communication, also played a central role. It connects AI-powered tools and agents across the entire marketing value chain. Among the most significant developments was the large-scale rollout of Plus.AI, Mediaplus’ new AI-powered management system.

Italy: results aligned with the Group and continued investment in AI transformation

Giovanni Ghelardi, CEO and Partner of Serviceplan Group Italy, commented:

“We are pleased to confirm that our results in Italy were in line with those of the Group. It was a year of substantial stability, which is particularly meaningful given the current market environment. This stability enabled us to continue investing in the skills, processes and tools needed to support the adoption of artificial intelligence within our organisations and among our clients. We firmly believe these investments will be a decisive factor in driving future growth and generating tangible value through innovation.”

Looking ahead: building the foundations for positive growth

The Group looks ahead with confidence to the financial year that began on 1 July 2026. While the market environment remains challenging, new growth opportunities are emerging, particularly for companies seeking to make their marketing more efficient, data-driven and powered by artificial intelligence.

Recent client wins and new strategic partnerships are expected to contribute to this momentum. These include Serviceplan Group’s appointment as the European Creative Solutions Partner for MediaMarktSaturn (MediaWorld in Italy), as well as new collaborations with Changan, Hornbach and Westwing.

The Group also sees significant growth potential in end-to-end marketing transformation solutions. In line with this vision, it recently launched Plan.Net Agentic AI, a new business unit dedicated to supporting the adoption of artificial intelligence within large international organisations.