How brands create long-term relevance through entertainment, an understanding of their community, and media – rather than just buying short-term attention.
Creators’ Paid Communities: Yay or Nay for Brands?
How brands build paid communities on Twitch, YouTube, and Instagram by offering real value, giving creators freedom, and fostering authentic collaborations.
805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles.
Best Brands Club Wraps Up Its 2026 Edition: Leading Brands Pause to Reflect on the Value of Surprise
Amazon, Dove, Gourmet, Kinder, L’Angelica, Lego, Loacker, Magnum, MediaWorld, Mulino Bianco, Nivea, Prima Assicurazioni and TIM come together to explore brands’ ability to surprise and think the unthinkable. The insights gathered will be incorporated into Book Six, which will be presented on 8 April 2027 at Luiss Business School in Milan.
Serviceplan Italia and Jägermeister launch the Jägermeister Ear Plugs, earplugs that turn the brand’s iconic -18°C into a tangible act of protection
Jägermeister, together with Serviceplan Italy, the creative agency of House of Communication, introduces Jägermeister Ear Plugs, a project that transforms one of the brand’s most iconic assets into a tangible tool to support those who live for music and nightlife.
